The Chartered Institute of Public Relations (CIPR) and the CIPR International Group have announced their support of the first-ever Africa PR and Communications report. The report will cater exclusively to the PR and communications industry within the African continent.
Led by CIPR Corporate Affiliate member, BHM Research & Intelligence, the annual report on the sector in Nigeria, Africa’s largest economy, will be expanded to cover the whole continent, adding 53 more countries.
With 54 countries and an expected GDP of $5.6 trillion in four years, the continent is home to six of the top ten fastest-growing economies in the world. Africa accounts for around 17% of the world’s population, but only about 3% of global GDP. The 2022 Africa Report will provide insight into the PR industry across the continent to guide governments and businesses and assist practitioners in delivering value to all stakeholders.
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