Category Archives: News

MTN CEO Wins Top CEO Award At Annual Businessday’s Top CEO and Next Bulls Awards

Ferdi Moolman, the Chief Executive Officer of MTN Nigeria has been named a Top CEO at the sixth edition of Businessday’s annual Top CEOs and Next Bulls awards. This year’s event, organized in partnership with the Nigerian Stock Exchange (NSE) featured over 15 recipients in the category. Moolman, who has been the CEO of MTN […]

The Role Of Visual Literacy In Modern Public Relations

-Sharon Grey The first time I heard the term ‘Visual Literacy’ was while watching Martin Scorcese’s two hour masterclass on Filmmaking. The term struck a chord within me because I’m a highly visual person and I understand the power it has on planned behaviour. It also resonated with some very strong opinions I had around […]

Darey’s “Jah Guide Me” Gains Worldwide Airplay!

When we chant ‘Darey to the world!’, we know what we’re talking about!   Since the award-winning artist released Jah Guide Me, the song has revealed Darey’s rich fan-base, topping international streaming charts and enjoying features across multiple streaming platforms.   Also, Darey’s music video is currently enjoying airplay on widely acclaimed television networks including […]

Wondering How Josh2funny And FalzTheBahdGuy Do It? Here Are Some Tips To Going Viral!

The COVID-19 pandemic delivered an unexpected trend: a skyrocket of viral content. As countries around the world joined in the global race to stop the spread of the disease, billions of people were on lockdown. With nowhere to go, many turned to some of their favourite social media apps to kill time. Here’s what the […]

Efe Omorogbe, Ayeni Adekunle, Larry Annetts, Share Music Business Survival Tips at MTN’s Business of the Art Series

MTN Foundation, the social investment vehicle of MTN Nigeria, recently hosted the fourth edition of its Business of the Art series. Young Nigerians gathered online for a three-hour session aimed at guiding upcoming artistes and music enthusiasts to make informed decisions when navigating the converging lines of business and arts in the music industry. The programme had […]

20 Best Tools for Every PR Professional – By Precious Nwachukwu

By PRECIOUS NWACHUKWU – BHM   In considering the best tools for a PR Professional, I believe it is important to identify niche areas where public relations professionals practice as well as other factors that will determine their choice of tools, top on the list is the side of the divide where the professional works […]

Why Brands Must Include Influencer Marketing In Their PR Strategy – By Bada Akintunde-Johnson

By BADA AKINTUNDE-JOHNSON – VIACOMCBS NETWORKS AFRICA   I remember receiving a brief in 2010 from a PR agency asking me to work on a campaign as a social media influencer for one of the biggest non-alcoholic beverage brands in Nigeria ahead of the 2010 FIFA world cup in South Africa. I wondered why such […]