Author Archives: Tunde Aboaba

Coca-Cola Unveils 2030 Water Security Strategy

Global framework focuses on regenerative water use in bottling operations, improved watershed health and enhanced community water resilience The Coca-Cola Company today announced a holistic strategy to achieve water security for its business, communities and nature everywhere the company operates, sources agricultural ingredients for its beverages and touches people’s lives by 2030. The strategic framework […]

Champions League Round of 16 Phase Concludes With Thrilling Ties As Heineken Launches ‘You’re Never Watching Alone’ Campaign

The world’s most prestigious club competition, the UEFA Champions League, returned to our screens with an entertaining start to the knockouts phase. The Round of 16 phase featured exciting and unpredictable fixtures which saw Chelsea, following their 3-0 aggregate win over La Liga leaders, Atletico Madrid, join Bayern Munich, Manchester City, Liverpool, Real Madrid, among […]

Coca-Cola Nigeria Announces Abiodun Ajiborode and Ayo Awosika As New Franchise Operations Directors

Coca-Cola Nigeria Limited has announced Ayo Awosika and Abiodun Ajiborode as the new Franchise Operations Directors effective March 1, 2021. Ayo Awosika will be resuming as the Franchise Director for East, North and Central regions of the Nigeria Franchise while Abiodun Ajiborode will take on the role of Franchise Operations Director for Lagos and Western […]

Money, Marketing, and Movements by Olatunde Aboaba

Until very recently, brands aligning with politically-charged movements was considered suicide. A select few businesses were able to cross the line, because they were either too ‘small’ to matter to the powers that be, or too big to be tackled. They were the exceptions. However, things have obviously changed. We have and are still experiencing […]

Heineken Excites Fans with New Campaign in Anticipation of the UCL Knockouts

In anticipation of the knockouts phase of the 2020/2021 UEFA Champions League season, Heineken has unveiled a new campaign tagged “You’re Never Watching Alone: Share the Passion”. Proud sponsors of the European club competition for 26 years, the brand revealed the campaign was conceived with the knowledge of Nigerians’ fervent love for football and sharing […]

Consumers Receive Special Packages from Burna Boy And Star Lager Beer

Friends of foremost Nigerian beer brand, Star Lager Beer, got an exciting start to 2021 as the beer’s globe-trotting ambassador, Burna Boy made special deliveries to them. The year 2020 represented a challenging period for Nigerians, with the devastating effect of the COVID-19 pandemic disrupting numerous processes. Concerts and shows were cancelled, huge economic losses […]