In fulfilment of its determination to secure food safety by providing quality products for the convenience of the Nigerian consumer market, leading food manufacturer, Honeywell Flour Mills Plc has introduced its new Spaghetti Mini pack – the first of its kind in Nigeria. The product was introduced at an unveiling ceremony held on Thursday, June 10, 2021, at […]
Author Archives: Iretomiwa Akintunde-Johnson
12
May
May
The future is here. And there is no better place that this resonates than in communications. Gone are the days of running tactical campaigns off the cuff, or without integrating all resources within the company’s purview. Yes, there is creativity in spontaneity, but as with all things, it is more impactful when thorough planning is […]
04
May
May
In 2020, only two of the 20 Big Brother Lockdown housemates did not outrightly announce a brand ambassador deal within four months of the finale of the show! Those two still had brands and companies knocking on their doors for one-time spots. The pivotal question is whether these deals deliver the expected ROI? Does the […]
04
May
May
What Is High-performance Editorial Content? High-performance editorial content is editorial content poised to effect a sway in opinions and sentiment of the general populace – opinion editorials, feature pieces, hard-hitting interviews, analysis, etc. Why Does It Work? A study published in the 2018 Quarterly Journal of Political Science, provided evidence that op-ed columns are an […]
19
Feb
Feb
Public Relations as we once knew it has since been dead and buried. Even as a newbie PR associate consultant in 2018, I cringed when a client expected me to focus on print, online and social media alone. They were mere means to an end. Three years ago, rapid technological growth, dark social, an audience […]
19
Feb
Feb
BHM’s Ayeni Adekunle, ID Africa’s Femi Falodun, 14 others write about where our world will be by 2025 As the world continues to grapple with an unprecedented pandemic, increased insecurity, extreme hunger and poverty, questions about the future of our world continue to arise. 16 consultants and advisers from one of Africa’s leading media […]
19
Feb
Feb
Over 82 million people live on less than $1 per day. Yet, Nigeria is expected to become the world’s second-most populous country in the world, by the end of the century. We are a struggling country where it matters. Which means that ‘luxuries’ like access to electricity is out of the question for over 40 […]
NECLive TV Special to premiere to global audience NECLive Go! To empower innovators and entrepreneurs ‘‘Conference will focus on various ways of using entertainment as a vehicle, creativity as a tool and celebrity power as an agent of change to build a remarkable future for Nigeria’s youth.’’ ID Africa, owners of Netng and producers of […]
Cars45, Nigeria’s leading tech-enabled automotive trading platform and Asharami Synergy, a Sahara Group Downstream Company have announced a partnership to deepen transparency and increase consumer satisfaction in Nigeria’s automotive industry. The partnership leverages Asharami’s gold standard in safety, reliability and top-quality products — superior monograde & multi-grade lubricants and Cars45’s best-in-class services across the automotive value chain […]
A Nigerian new media organisation, Neusroom, in partnership with marketing technology company, Plaqad, has published the results of an independent online survey polling 7,000 young Nigerians. The poll reached over 420,000 people across different platforms, garnered about 7,000 responses, was shared over 3000 times, and accumulated more than 17,000 engagements. Femi Falodun, CEO of ID Africa (owners […]