By Femi Falodun As we commemorate World PR Day 2025, the global marketing and communications industry stands at a fascinating crossroads. While traditional institutions grapple with declining trust and rising polarisation, a new generation of communicators is emerging: independent content creators and digital influencers who are rewriting the rules of engagement and demonstrating […]
Author Archives: Femi Falodun
While reflecting on ID Africa’s 7th anniversary, I wondered if the company could already be considered as a successful one, and by what metrics should success be measured? Longevity? After how many years can we officially declare success? Revenue? Profitability? Just how much is enough? Awards and recognition? How prestigious and how many should they […]
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Preaching the Gospel of Africa: Opportunities for Global Communication Professionals. By Femi Falodun.
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On October 17, 2021, I joined the world’s leading PR and communications experts from over 30 countries to attend the ICCO Global Summit in London. The experience was made even more special because BHM, ID Africa’s sister company, was participating as Africa’s first platinum sponsor of the event, and I was also going to be […]
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Africa used to be mostly recognized by its wildlife and images of elephants, lions and giraffes grazing in the East African safari. Today, the most powerful representation of Africa on the global stage is its creative artforms––fashion, entertainment, sports and the sheer force of its people’s creative energy. More specifically, African music has (re)penetrated global […]
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Marketing communication agencies have always been at the mercy of their clients’ budget. In recent years, big-spending-brands have begun to adopt the ‘in-sourcing’ approach, where they set up in-house teams to handle needs for which agencies were previously hired. This trend has been reported much over the past five years. In 2018, the Association of […]