In Calabar, at its signature event ‘City of Friends’, Nigeria’s foremost beer brand, “33” Export Lager has unveiled the commemorative Limited edition label to mark its 40th anniversary.
Since 1979, “33” Export has been at the forefront of helping consumers to strengthen and build relationships. It was indeed a great celebration as loyal consumers relished the experience at the bespoke city known as the “City of friends”.
The ‘City of Friends’ provides consumers with a grand opportunity to come together, connect with friends and celebrate one another in an atmosphere of games, live comedy and live music. “33” Export, the premium quality lager, is made from carefully selected ingredients to deliver a truly great tasting beer.
To celebrate this milestone, “33” Export once again delivered an unforgettable performance to consumers with live performances from Nigerian music star, KCEE, MC Galaxy; live comedy from MC George and DJ Neptune showing off his amazing turntable skills.
Thousands of consumers thronged into the venue that was dotted with ice-cold “33” Export stands to share the momentous experience as well as be the first set of consumers to witness the new label that authenticates the unrivaled quality of the great brand.
Zonal Business Manager, NBPlc, Moses Ogbodo; Portfolio Manager, Mainstream Lager, NBPlc, Omotunde Adenusi; Brand Manager, “33” Export Lager; Aminah Jagun; Marketing Director, NBPlc, Emmanuel Oriakhi; Brand Support Manager, “33” Export Lager, Caroline Mbonu; at the unveiling of the limited edition label to celebrate it’s 40th anniversary.
Indeed, urban lifestyle may have made it difficult for many to sustain friendships. Prolonged traffic, tight deadlines, demanding clients and cyber addictions are some of the roadblocks to building sustaining relationships in the fast-paced cities.“33” Export provides consumers with new opportunities to nurture these relationships through its array of activations and concerts. Thus, “33” Export has remained the leading beer for many generations of consumers.
The Portfolio Manager Mainstream Brands, Omotunde Adenusi explained the commitment of the “33” Export brand to delivering unrivaled quality and bringing people together.
‘’We are excited to celebrate this historic milestone. The limited-edition 40th-anniversary label is a celebration of “33” Export’s four decades of providing consumers a great tasting beer. “33” Export is a unique beer brand known to nurture relationships and strengthen the bonds we share and we thought it apt to celebrate this moment with our loyal consumers’’ He said.