As part of its efforts to foster bonds amongst consumers, foremost beer brand, “33” Export celebrated Valentine’s Day in a rather unique way, bringing its consumers together with its Connect experiences.
“33” Connect is a new experiential platform that brings people together to celebrate shared interests and moments in a convivial environment. The unique platform transforms everyday beer parlor occasions to the most exciting and unforgettable experiences for all guests. Guests can look forward to a night of networking, games, comedy, music, fantastic prizes and of course ice cold “33” Export.
The first of these larger than life experiences was themed the Valentine Mingle and held simultaneously on Valentine’s day in Uyo and Lagos. The two cities played host to hundreds of guests eager to participate in the thrilling games on display. In line with the theme of the event, couples were treated to exciting games that tested how well they know each other. Imagine the look on one lady’s face when she realized her husband’s favorite color is blue and not black!
Aso Rock International Bar, Ikotun hosted the experience in Lagos while Pyramid Bar and Grill played host to the experience in Uyo. Both events dominated social media conversations as everyone was excited to capture great moments and share their experiences online.
Speaking about the “33” Connect platform, Portfolio Manager, Mainstream Brands, NB Plc, Omotunde Adenusi said “We believe in fostering bonds and nurturing relationships. We revel in using this unique platform that brings people together to showcase a very important part of what 33 Export stands for as a brand and we are thrilled to be able to connect with our consumers in a truly fun and exciting way.”
“33” Export Lager will be looking to host 33 of these experiences this year in a bid to strengthen its foothold in its key regions and increase the bond with its consumers.
“33” Export Beer is made from carefully selected ingredients and brewed with the strictest brewing process, resulting in a well-blended brew that is enjoyed across the country. The beer remains committed to fostering connections and making the most of our shared interests.