Tag Archives: FCMB

Ikorodu Bois Reimagine Sinners Trailer, FCMB’s Power of the Group TVC, and Captain America; And It’s Brilliant

In the past four months, the Ikorodu Bois have been on an unstoppable creative streak, reimagining some of the most powerful and talked-about stories in global pop culture.  Their take on Ryan Coogler’s Sinners has already surpassed 4 million views across Instagram, X, TikTok, and Facebook, with their DIY recreation of Michael B. Jordan’s intense […]

FCMB Group Centres Subsidiaries in Compelling New TVC

For decades, financial institutions have struggled to communicate the depth and breadth of their services in a single, coherent message. FCMB Group’s latest TVC, The Power Of The Group, masterfully accomplishes this by placing its subsidiaries at the heart of the narrative. The ad opens with a heated basketball game with a lone basket baller […]

FCMB Group Launches ‘The Power of the Group’ Campaign

  FCMB Group Plc, a leading financial services holding company, has launched a new thematic campaign, The Power of the Group. At the heart of this campaign is a simple yet powerful truth: Success is not a solitary pursuit; it thrives on shared purpose and collaboration. The campaign’s 90-second TV commercial vividly illustrates this, contrasting […]