Kicking off the new year, Nigerian internet sensation, Ikorodu Bois, have created yet another brilliant video mimic. This time, they have recreated the inspiring ‘We Move’ Television Commercial which speaks of rejection, hope, tenacity, creativity and turning one’s passion into a venture when our seemingly dream job or desire fails to come along as envisaged.
Ikorodu Bois’ official Instagram account posted the mimic of the We Move TVC with the caption, “This inspired us so we decided to mimic it to inspire everyone in this new year! Btw, AFCON starts today and we’re cheering the ng_supereagles to victory! Whatever the games bring, #WeMove #ThisIsNaija #WhereFootballLives.”
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In the TVC, the central character discovers how he can turn his hobby into a thriving business. Coincidentally, this story is similar to the story of Ikorodu Bois. Speaking in a Netflix feature, Babatunde Sanni, the eldest of the brothers who also doubles as their director said, “I just want to inspire people out there to make use of the things around them to achieve their goals and dreams.” This is reflective of MTN Nigeria’s brand strategy of progress as well as the TVC’s message which urges the youth to look inward and explore opportunities within their current situations to achieve success regardless of roadblocks.
MTN’s We Move campaign since its launch has continued to motivate people across Nigeria to set goals, grow their interest in various activities, make plans for their future, and develop their talent regardless of the challenges life throws at them.
Advancing this message of progress, on September 2, 2021, MTN Nigeria signed a three-year multi-million Naira partnership deal with the Nigerian Football Federation to support the Super Eagles and other national teams. As the official Communications Partner of the Nigerian Football Federation, MTN has continued to show its support for the Super Eagles in the quest to bring the AFCON trophy home.
“As a company, we are committed to supporting Nigerian’s passions and are confident that our Super Eagles will do the nation proud. We stand proudly with fellow Nigerians in full support of the team because ‘This is Naija Where Football Lives’,” said Chief Executive Offer, MTN Nigeria, Karl Toriola.