Author Archives: Fadekemi Jegede

5 Strategies for Building Financial Resilience in 2025

Is your wallet ready for 2025?  The rising cost of living has made financial resilience more critical than ever. With inflation nearing 35% and food prices increasing by almost 40%, according to the latest data released by the National Bureau of Statistics (NBS), many families in Nigeria are feeling the pinch. Essentials like transportation and […]

Predicting Luxury Whisky Trends in 2025

As Ghana’s luxury market continues to flourish, the whisky sector stands out as a particularly dynamic segment, poised for significant growth and transformation in 2025. With the country’s economic resurgence and the emergence of a sophisticated middle class, the luxury whisky market is experiencing a surge in demand that is reshaping consumption patterns and investment […]

Public Relations Society of Kenya Names BHM’s Njideka Akabogu A Top PR Practitioner For 2024

The Public Relations Society of Kenya (PRSK) has just published its annual list of Top Public Relations Practitioners in Kenya. The list published in the organisation’s PR Digest publication highlighted the Regional Manager for East Africa at ID Africa, Njideka Akabogu, as one of the leading names in Public Relations in the country.  This recognition […]

The Macallan’s Double-Century Celebration Brings Spanish Flair …as whisky maker expands efforts in Ghana and West Africa in 2025

The Macallan, the renowned Speyside distillery, is concluding its bicentennial celebrations with the release of “A Night on Earth in Jerez de la Frontera,” a limited-edition single malt Scotch whisky inspired by the end of the year celebrations in Spain. This third instalment in the distillery’s A Night on Earth Series pays homage to Jerez […]

Bata la Disemba: Heineken’s End-Of-Year Carnival Celebrates Music, Culture, and Community in Dar es Salaam

The highly anticipated Bata la Disemba carnival, held from December 6–8, 2024, at the Leaders Club Grounds, has successfully concluded with an unforgettable celebration of music, culture, and community. The event organised by Heineken Beverages International in partnership with the city of Dar es Salaam brought together over 5,000 attendees for three days of electrifying […]

2Baba Joins Forces with Bama Mayonnaise in the New “Bamaliciously Good” Campaign

Bama Mayonnaise, Nigeria’s leading mayonnaise brand announces legendary music icon Innocent Idibia, popularly known as 2Baba as its new official brand ambassador. The announcement was made via a collaborative post on 2Baba and Bama’s Instagram pages.  In a recent statement, Bama shared their excitement about collaborating with 2Baba, who they say embodies the spirit of […]

Restoring Sight and Hope: GBFoods Partners with Fundacion Elena Barraquer for the Third Edition of Free Cataract Surgeries

In a bid to restore sight and renew hope, GBFoods, a leading global food manufacturing company partnered with Fundacion Elena Barraquer, a global non-profit organisation dedicated to providing free eye surgeries, and the Niger Foundation Hospital and Diagnostic Centre to offer free cataract surgeries to patients in Enugu, Nigeria. The five-day programme, held from September […]

The Macallan Unveils 73-Year-Old Whisky Masterpiece ‘Tales Of The Macallan Volume II’ With A Spectacle

The Macallan, in celebration of its 200th anniversary, unveiled its second edition of The Tales of The Macallan for the first time in Africa at an exclusive two-day event held on September 26 and 27, 2024 at Harbour Point, Lagos, Nigeria.  Tales of The Macallan Volume II, the second edition of a remarkable series of […]

Tales of The Macallan Volume II Set to Launch in Nigeria as The Macallan Celebrates 200 Years of Whisky Mastery

In celebration of The Macallan’s rich heritage and craftsmanship, The Tales of The Macallan Volume II is set to make a grand debut in Nigeria. This rare single malt whisky, dating back to 1949 and bottled in 2022, will be unveiled in honour of The Macallan’s founder, Alexander Reid, as part of the brand’s 200th […]

A New Platform for Nigerian Talents: Kiekie Unscripted Experience

In a bold move to shine a spotlight on the vast reservoir of creativity in Nigeria, award-winning actress and content creator Bukunmi Adeaga-Lori, widely known as Kiekie, is set to launch the Kiekie Unscripted Experience this year. The show initiative aims to bridge the gap between promising talents and opportunities for exposure, responding to the […]