Author Archives: Enitan Kehinde

By PRECIOUS NWACHUKWU – BHM   In considering the best tools for a PR Professional, I believe it is important to identify niche areas where public relations professionals practice as well as other factors that will determine their choice of tools, top on the list is the side of the divide where the professional works […]

By BADA AKINTUNDE-JOHNSON – VIACOMCBS NETWORKS AFRICA   I remember receiving a brief in 2010 from a PR agency asking me to work on a campaign as a social media influencer for one of the biggest non-alcoholic beverage brands in Nigeria ahead of the 2010 FIFA world cup in South Africa. I wondered why such […]

By UCHE AJENE AYERE – STEPHANIE JOHN & ASSOCIATES   In the past, Public Relations would simply mean the use of communication to persuade publics. Essentially, this was a one-way channel involving the organization informing the public. In today’s digital world however, Public Relations is now a two-way communication system, as the role of the […]

According to the 2019 Holmes Report, the global PR industry grew by 5% in the last year. For most agencies, this growth stems from the number of clients and businesses secured and engaged. While client acquisition is important to an agency, client retention is even more paramount. Getting new clients is a big deal, but […]

BY YOMI BADEJO-OKUSANYA fnipr – CMC CONNECT   We are in the middle of a work revolution. Globalization, the rise of Artificial Intelligence and digital transformation paired with a new generation of consumers who desire more personal, intuitive brand experiences, are forcing PR companies to rethink their approach to talent management and acquisition. Employees with […]

By LANRE EKEMODE – LSF|PR In recent years, there is no doubt that the way brands interact with consumers has gone through great changes particularly with the increasing influence of social media. According to Hootsuite, more than 3.8 billion people use social media around the world, representing 49 per cent of the world’s total population. […]

By MOLIEHI MOLEKOA – MAGNA CARTA, SOUTH AFRICA The Fourth Industrial Revolution (4IR) portends a fantastic new world with self-driving vehicles, drones that do door to door deliveries, augmented reality, voice-operated home devices, virtual assistance and several other technological conveniences. It is an ideal world where human beings sit back as machines slave for us, […]

By OMAWUMI OGBE – GLG COMMUNICATIONS   The communications landscape in Africa is changing and even more so in 2020. Women currently dominate PR across the globe, and this has been a growing trend in the last decade. From America to Europe and Africa, there are more women than men in PR and Marketing. According […]

A leading global media and public relations agency, BlackHouse Media (BHM) is introducing another digital resource intervention called BHM Qomms. This initiative is designed as a problem-solving application to make PR resources accessible to professionals in the industry. In 2012, BHM raised a team of software and content developers to develop the BHM App, which […]

International Marketing and PR Tech startup, Plaqad has launched the second edition of its influencer compensation report. The report, which was announced at a virtual launch on Saturday August 29, 2020, is Sub-Saharan Africa’s first and only report focused exclusively on researching and sharing insights on the workings of influencer remuneration in Africa’s largest economy. […]