Author Archives: Blossom Deji-Folutile

COVID 19: COCA-COLA EMPOWERS 5000 WOMEN FOR ECONOMIC RECOVERY

In a bid to upskill and empower women through recovery from the effects of the coronavirus pandemic in Nigeria, The Coca-Cola Company through its philanthropic arm, The Coca-Cola Foundation, has partnered with Nigeria-based NGO, Karis and Eleos Hand of Hope Foundation, to help equip 5000 women with relevant vocational skills and business training.   The […]

Coca-Cola Celebrates World Environment Day …as employee action becomes community passion

The World Environment Day is the United Nations‘ principal vehicle for awareness and action for the protection of the environment. Over the years, the celebration marked every year on June 5th, has come to serve as a global platform for public outreach and deep reflection focused on the challenges of the environment, growing annually with […]

Star Lite Expands Product Offering With the Launch of New 45cl Bottle

Nigeria’s first lite beer, Star Lite, recently unveiled a new bottle size to expand available options for their loyal consumers. The new 45cl bottle which promises the same refreshing and 100% natural taste was revealed to consumers via an Instagram Live session with a couple of on-air personalities, influencers and consumers in attendance. The brand […]

World Environment Day: Coca-Cola Continues To Lead Plastic Recovery And Recycling Efforts Across Nigeria

As the world celebrates World Environment Day, the Coca-Cola System in Nigeria comprising Coca-Cola Nigeria and its bottling partner, Nigerian Bottling Company, reaffirms its commitment to making the country and the world a more sustainable place by supporting plastic recycling and other key environmental protection initiatives to help create a world without waste. World Environment Day […]

And The Winner Is Yemi Wumi: Heineken Announces Winner Of The Heineken Design Contest

After an exciting month of inspiring and creative designs for the Heineken Design Contest, Yemi Wumi (@yemi_wumi) stole the hearts of the jury with her sustainability-themed design as she emerged winner of the contest.    Yemi and the other nine finalists of the contest were announced during an Instagram Live session on May 15, 2020.  […]

Lending A Hand: The Coca-Cola System On The COVID-19 Frontlines

As the COVID-19 pandemic continues to disrupt our way of life with its attendant changes, many have been left far vulnerable to the pandemic’s effects, especially those who have contracted the virus and have been quarantined, so also nurses and doctors on the frontlines helping nurse these patients back to health.   A common thread […]

Coca-Cola Foundation SHAPE Graduates Donate Hand Sanitizers To Yaba Residents

Graduates of women empowerment initiative, SHAPE 2020, received commendations from Yaba residents after successfully producing and delivering bottles of hand sanitizers to members of the Yaba community. The donation, which was made to ensure that Yaba residents are equipped with hand sanitizers amidst the Coronavirus pandemic, was also extended to the Sabo Police Station in […]

Life Lager Beer Pulls a Unique Digital Launch and Campaign Unveil

Life Continental Lager beer has unveiled its new packaging design, and an all-new campaign to accompany the product’s new look. Revered for its unique cultural identity, Life Lager is one of the biggest beer brands in the country, and the refreshed packaging reflects its progressive traits as it continues its dominance in the beer category. […]

“We have signed up 15K programme members and paid out 200 Million in Three Years” – Gbenga Sogbaike, Co-founder & CEO, Plaqad

Lagos | Nigeria; Monday, May 4th, 2020 — Leading Marketing Technology Company, Plaqad, is three.  The Lagos-based startup has, over the past 36 months, built a reputation of providing marketers with the people, products and platforms they need to effectively connect with customers.    Through its online platform, Plaqad facilitates a seamless collaboration between social […]