Founder/CEO of Black House Media, Ayeni Adekunle is the cover of the September edition of the Forbes Africa magazine. The edition which focuses on Africa’s public relations and advertising industries highlights the immense contributions of Ayeni Adekunle to the PR and Communications practice in Africa.
According to the report, Ayeni’s contributions to the marketing communication industry are “strategically avant-garde, particularly his introduction of the Nigerian PR report – an annual, empirical analysis of the Public Relations sector, as well as BHM’s launch of the first PR app in Nigeria. BHM itself was awarded PR agency of the year in 2017 and 2018 by the Lagos chapter of Nigerian Institute of Public Relations.”
Ayeni has pioneered several initiatives in the Nigerian PR sector, one of them being the BHM App, which serves as a pool of resources for the Nigerian public relations practitioners and credited as the “first PR mobile application”.
He is also responsible for the first-ever Nigeria PR Report, containing insights across key areas in the Nigeria PR industry. Published first in 2016, the Nigeria PR Report is the country’s first-ever annual report on Public Relations, dedicated to gathering, chronicling and analyzing data on trends, perceptions, challenges and prospects within the industry.
As part of efforts to bridge the gap between the theory and practice of public relations in Nigeria, BHM has also published a book to help practitioners. Titled BHM Guide to Public Relations, the 138-page interactive digital book contains tips, tools and tricks for everyone interested in smart PR.
Named Nigeria’s PR practitioner of The Year in 2017, Ayeni is a member of the Nigerian Institute of Public Relations (NIPR) and the Chartered Institute of Public Relations UK (CIPR). On August 2, 2019, he was inducted as a Fellow of the National Institute of Marketing of Nigeria (NIMN), the highest membership cadre for the respected association.