Natural Premium drink, Fayrouz from the stable of Nigerian Breweries PLC has for the second year in a row, scored big with the L’Original competition; a platform with which the brand seeks to advocate for originality and reward creativity.
The competition, which is open to young Nigerians between the ages of 18-24 who must be Youth Corps members, fresh graduates or undergraduates of Nigerian universities, has since its debut last year, grown to become one of the most credible contests. Worthy of mention is that the competition’s popularity isn’t based solely on its uniqueness nor the millions of naira participants stand to win, rather on its sincere commitment to encouraging talented youths.
Kufre Ekanem, Nigerian Breweries’ Corporate Affairs Adviser, emphasized this during a press conference held recently to announce the finale of this year’s edition, ‘We are very delighted that Fayrouz is supporting a laudable project like the L’Original competition. We understand the importance of giving wings to the talents of young Nigerians and we are committed to it’ he said and continued, citing examples of the many exploits Team Elan, winners of the maiden edition have done since their victory last year.
The Fayrouz L’Original competition sponsored by Natural Premium drink, Fayrouz has a rather interesting concept, promoting the ideals of teamwork and responsibility. It involves several teams battling each other to become the most original team of the year. Each team consisting of a make up artiste, model, photographer and fashion designer are expected to come up with creative designs according to themes given by the board.
Upon completion, the pieces are presented to the jury, made up of celebrated photographer, Kelechi Amadi-Obi, make up expert, Rhema Akabuogu and the duo of creative fashion designers, Kunbi Oyelese and Ohimai Atafo who then choose qualifying teams based on the creativity, confidence and originality displayed.
Fayrouz Senior Brand Manager, Nnenna Ifebigh-Hemeson explained what inspired the competition, ‘We came up with L’Original out of our interest in meeting the innate desires of our consumers. We realized that most of them have very rare talents and seek for a platform that believes in them. The Fayrouz brand not only believe s in them but is also committed to helping become the best which is why we are happy to be a part of their growth process and encourage their creativity.’
But should there be doubts about the relevance of the competition, the success story of the winners of the maiden edition readily suffices. The Team Elan have continued to soar on different fashion platforms across the continent and in the UK since they were discovered by Fayrouz L’Original.
In one of the many fashion opportunities catalyzed by Fayrouz, Temitayo Nathan under the trade name TI Nathan was featured at the prestigious Lagos Fashion & Design Week where he exhibited designs on the same runway with fashion titans like Lanre Da Silva, Maki Oh and the Okunoren Twins. He also went on to feature at the International Fashion Showcase at the London Fashion Week in February 2015.
The make up artiste, Leylarh Cadne on her part has worked with a host of celebrities including Aphrodija, Fade Ogunro, Stephanie Coker, DJ Cuppy and Toyin Jalapomo of Ndani TV. She also partnered recently with ThisDay Style for her January edition. Yitschaq Adore, the photographer, has become a skillful photographer and runs ‘VISIONS’ photography studio in Benin Republic with two of his friends.